will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in multiple territories in the region, advertising strategies for newly-regulated markets, the transition of lotteries into digital businesses, and how to tailor products to local audiences.\u00a0\u00a0\u00a0<\/span><\/p>\n <\/p>\n
In order to deliver much-needed information on the opportunities opening up for the industry in the region and ideas for how to tackle the challenges in those emerging markets, organisers have curated a roster of high-level experts from operators, regulators, law firms, specialist gaming marketing agencies, and professional sports.\u00a0<\/span><\/p>\n <\/p>\n
The executives from major regional operators include <\/span>JD Duarte<\/b> (CEO, Betcris), <\/span>Gonzalo Perez<\/b> (CEO Apuesta Total), <\/span>Lenin Castillo<\/b> (Online COO, Logrand Entertainment Group), and <\/span>Eliseo Gracia Martinez <\/b>(COO, Enjoy). They will be joined by senior representatives from international businesses operating in Latin America, including <\/span>Dmitry Belianin<\/b> (CMO, \u200eParimatch International), <\/span>Juan Jos\u00e9 Mantese<\/b> (Managing Partner & Head of LatAm, Meridianbet), and <\/span>Arthur Silva<\/b> (Head of Sports Operations, Sportsbet.io).\u00a0<\/span><\/p>\n <\/p>\n
Esmeralda Britton Gonzalez<\/b> (President, Junta de Proteccion Social),<\/span> David Mora G\u00f3mez <\/b>(Manager, Loter\u00eda de Medell\u00edn), and <\/span>Luis Ayestar\u00e1n <\/b>(Consultant & Former President, Loteria de Rio Negro) are among the speakers ready to provide insights on the digitisation of the region\u2019s lotteries and how they has been affected by the growth of online betting.<\/span><\/p>\n\u00a0<\/span><\/p>\nIn order to unpick the complex and ever-evolving regulatory picture in countries such as Brazil, Argentina, Peru and Puerto Rico, a host of gaming industry legal experts will contribute to sessions throughout the event. They include <\/span>Tom\u00e1s Garc\u00eda Botta <\/b>(Partner, MF Estudio), <\/span>Magnho Jos\u00e9 Santos de Souza <\/b>(President, Instituto Brasile\u00f1o de Juego Legal), <\/span>Francisco Leiva<\/b> (Consultant & Former Chilean Gambling Regulator), <\/span>Neil Montgomery <\/b>(Founder & Director, Montgomery & Associados), and <\/span>Alfredo Lazcano <\/b>(Chair, Lazcano S\u00e1mano).<\/span><\/p>\n <\/p>\n
The world of professional football is represented by <\/span>Graciela Garay<\/b> (Ethics and Compliance Officer, CONMEBOL), <\/span>Julio Lansac<\/b> (Integrity Officer, CONMEBOL), and <\/span>Pedro Melo <\/b>(CCO, Atl\u00e9tico Mineiro), while delegates can learn more about the increasingly popular esports sector from <\/span>David Fica<\/b> (CEO, Azules Esports) and <\/span>Diego Foresi<\/b> (CEO, Infinity Esports).<\/span><\/p>\n <\/p>\n
The line-up also includes a selection of regional marketing experts, including <\/span>Max De Muro <\/b>(Managing Director – Latam, bwise Media), <\/span>Juan Ignacio Juanena<\/b> (Founder, iGaming Latam Consulting), <\/span>Alvaro Quiros<\/b> (Country Manager – LatAm, Oddspedia), and <\/span>Patrick O\u2019Neill<\/b> (Co-Founder, Sherlock Communications).<\/span><\/p>\n <\/p>\n
Rasmus Sojmark<\/b>, CEO & Founder of SBC, said: \u201cThere is huge interest in the potential of the betting and gaming industry in Latin America, but it is often difficult for companies keen to expand their presence or launch in the region to find accurate information and on-the-ground insights about the individual markets there.<\/span><\/p>\n <\/p>\n
\u201cThe SBC Digital Latinoam\u00e9rica speakers have vast combined experience of working in markets across the region, so are ideally placed to deliver practical advice about the challenges operators, affiliates and suppliers are likely to face, as well as realistic assessments of the opportunities that will arise from the spread of regulation.\u201d<\/span><\/p>\n <\/p>\n
In addition to the conference, attendees can see the latest innovations from some of the world\u2019s leading suppliers in the event\u2019s interactive product display area, and connect with fellow delegates to talk business during the programme of networking roundtables.\u00a0<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
The SBC Digital Latinoam\u00e9rica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the<\/p>\n","protected":false},"author":1,"featured_media":2907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"canale":[],"locator":[],"categorie":[618],"attributi":[],"regioni":[],"layout-nl":[],"location-features":[],"content_type":[24],"class_list":["post-2906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","categorie-events","content_type-articolo-eng"],"acf":[],"yoast_head":"\n
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