{"id":2922,"date":"2022-03-10T18:00:25","date_gmt":"2022-03-10T18:00:25","guid":{"rendered":"https:\/\/www.gioconews.it\/eng\/sbc-digital-italy-to-deliver-timely-assessment-of-italian-market-opportunities\/"},"modified":"2022-03-10T18:00:25","modified_gmt":"2022-03-10T18:00:25","slug":"sbc-digital-italy-to-deliver-timely-assessment-of-italian-market-opportunities","status":"publish","type":"post","link":"https:\/\/www.gioconews.it\/eng\/events\/sbc-digital-italy-to-deliver-timely-assessment-of-italian-market-opportunities.aspx","title":{"rendered":"SBC Digital Italy to deliver timely assessment of Italian market opportunities"},"content":{"rendered":"<h2>The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity<!--more--><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This week\u2019s <\/span><b>SBC Digital Italy<\/b><span style=\"font-weight: 400;\"> conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe\u2019s largest betting and gaming markets.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/sbcevents.com\/sbc-digital-italy\/\"><span style=\"font-weight: 400;\">online event on Wednesday 17 February<\/span><\/a><span style=\"font-weight: 400;\"> will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Italy\u2019s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, the online sector has provided a reason to believe that the Italian market continues to offer significant growth opportunities, as a surge in the popularity of igaming led a 45% increase in online GGR in 2020.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The agenda for SBC Digital Italy focuses on tackling the challenges faced by the industry, as well as how to build on the current favourable conditions for online gaming and achieve long-term success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Pietro Lechiara<\/b><span style=\"font-weight: 400;\">, Betsson Group\u2019s Managing Director Italy and a speaker at the event, said: \u201cThe online gaming industry is undergoing a deep and most interesting transformation. At SBC Digital Italy you can learn about this transformation from the players who are driving this change.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The agenda includes panels dedicated to regulation and the prospect of further legislation being introduced, the igaming opportunity, adapting slots to the Italian audience, and effective marketing strategies within the current advertising restrictions.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is also a fireside chat about the future of the industry in Italy with <\/span><b>Fabio Schiavolin <\/b><span style=\"font-weight: 400;\">(CEO, SNAITECH) and<\/span><b> Quirino Mancini<\/b><span style=\"font-weight: 400;\"> (Partner, Tonucci &amp; Partners), who are just two of the 25 high-level Italian market experts taking part in the conference.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The other senior executives and specialists on the speaker line-up include <\/span><b>Carlo Di Maio<\/b><span style=\"font-weight: 400;\"> (MD Betting Division, Gamenet Group),<\/span><b> Alexander Martin<\/b><span style=\"font-weight: 400;\"> (CEO, SKS365), <\/span><b>Marco Castaldo<\/b><span style=\"font-weight: 400;\"> (CEO, Microgame &amp; Director for Betting &amp; Online Gaming, ASTRO), <\/span><b>Ludovico Calvi<\/b><span style=\"font-weight: 400;\"> (Board Director, Lottomatica Betting Ltd &amp; President, GLMS), <\/span><b>Alessandro Grasso<\/b><span style=\"font-weight: 400;\"> (COO, E-Play24), <\/span><b>Natalie Berenato<\/b><span style=\"font-weight: 400;\"> (Head of Online Marketing, Olybet Italia), and <\/span><b>Cristiano Azzolini Di Maggio<\/b><span style=\"font-weight: 400;\"> (Head of Casino, Signorbet.it).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Rasmus Sojmark<\/b><span style=\"font-weight: 400;\">, Founder and CEO of SBC, said: \u201cWe\u2019re excited to be hosting our first event fully dedicated to Italy, which continues to be one of the most important markets for the European betting and gaming industry.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is also a highly complex market, which is in the midst of the transition that so many industries have had to face, as customers increasingly move online. The situation is further complicated by regulatory and COVID-related challenges, but our expert panelists will provide more clarity on the future direction of the industry and a host of valuable ideas about the best emerging opportunities for operators and suppliers.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition to the panel sessions, delegates can take in market commentaries on payments, virtual sports, and esports from <\/span><b>Mark Sperring<\/b><span style=\"font-weight: 400;\"> (Head Of Sales and Account Management, MuchBetter), <\/span><b>Giuseppe Donato<\/b><span style=\"font-weight: 400;\"> (Country Manager Italy, Kiron Interactive), and <\/span><b>Paolo Cisaria<\/b><span style=\"font-weight: 400;\"> (General Manager &amp; CRO, Mkers Srl) respectively.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The interactive product display area will allow attendees to connect with suppliers and media brands with offerings tailored to the Italian market, while there will be a further chance to meet new business contacts in a networking roundtable hosted by <\/span><b>Alessio Crisantemi<\/b><span style=\"font-weight: 400;\">, Direttore Responsabile of GiocoNews.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For further information about the event and to register for free, please visit the <\/span><a href=\"https:\/\/sbcevents.com\/sbc-digital-italy\/\"><span style=\"font-weight: 400;\">official SBC Digital Italy website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of 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