{"id":3427,"date":"2024-06-07T12:24:47","date_gmt":"2024-06-07T12:24:47","guid":{"rendered":"https:\/\/www.gioconews.it\/eng\/sbc-summit-tbilisi-tailored-growth-strategies-for-eastern-europe-e-central-asia-2\/"},"modified":"2024-06-07T12:24:47","modified_gmt":"2024-06-07T12:24:47","slug":"sbc-summit-tbilisi-tailored-growth-strategies-for-eastern-europe-e-central-asia-2","status":"publish","type":"post","link":"https:\/\/www.gioconews.it\/eng\/events\/sbc-summit-tbilisi-tailored-growth-strategies-for-eastern-europe-e-central-asia.aspx","title":{"rendered":"SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe &#038; Central Asia"},"content":{"rendered":"<p>Brands looking to expand into Eastern European and Central Asian markets face a complex landscape of regulations, diverse demographics, and ever-changing player preferences.<strong>&nbsp;SBC Summit Tbilisi&rsquo;s&nbsp;<\/strong>conference will tackle these challenges head-on, providing attendees with regional growth strategies into key markets like<strong>&nbsp;Romania,&nbsp;Bulgaria,&nbsp;Serbia,&nbsp;Georgia, and&nbsp;Slovenia<\/strong>.<\/p>\n<p>The comprehensive &lsquo;Market Focus&rsquo; track will commence on Tuesday, 25th of June, the first core day of the premier iGaming and sports betting conference for Eastern Europe and Central Asia, taking place at the&nbsp;<strong>Sheraton Grand Tbilisi Metechi Palace<\/strong>.&nbsp;<\/p>\n<p>Catering to the educational needs of<strong>&nbsp;1,500<\/strong>&nbsp;industry professionals, discussions will encompass crucial topics such as the iGaming industry&rsquo;s socioeconomic impact on local communities, navigating complex regulatory and compliance restrictions, and effective approaches for operators functioning in multiple regions.&nbsp;<\/p>\n<p>The panel titled&nbsp;<em>&lsquo;Unlocking Opportunities: A Deep Dive into the Eastern European and Balkan iGaming Market&rsquo;<\/em>&nbsp;will offer a comprehensive analysis of the distinct characteristics and opportunities within the Eastern European and Balkan sports betting markets. Focusing on key regions such as&nbsp;<strong>Romania<\/strong>,&nbsp;<strong>Bulgaria<\/strong>,&nbsp;<strong>Serbia<\/strong>,&nbsp;<strong>Georgia<\/strong>&nbsp;and&nbsp;<strong>Slovenia<\/strong>, industry experts&nbsp;<strong>Giorgi Gvenetadze&nbsp;<\/strong>(CCO, Adjarabet),<strong>&nbsp;Marcin Jablonski&nbsp;<\/strong>(CCO, Crustlab),<strong>&nbsp;Micha\u0142 G\u0142owacki<\/strong>&nbsp;(Director, SB Software) and panel moderator&nbsp;<strong>Simon Westbury&nbsp;<\/strong>(CEO, Sports Generate) will share strategies to drive regional growth, discuss effective marketing approaches, and explore the potential for innovation.<\/p>\n<p>The&nbsp;<em>&lsquo;Betting Bonanza: How Euro 2024 Will Elevate Sports Betting&rsquo;&nbsp;<\/em>panel will delve into the immense potential for successful partnerships between sports organisations and betting companies that Euro 2024 offers. Former football icons<strong>&nbsp;Giorgi Kinkladze&nbsp;<\/strong>(Founder, Kinkladze Global) and&nbsp;<strong>Shota Arveladze&nbsp;<\/strong>(Founder, AAA Foundation), industry expert&nbsp;<strong>Vasilii Gamov&nbsp;<\/strong>(CMO, 888STARZ) and panel moderator&nbsp;<strong>Lasha Machavariani&nbsp;<\/strong>(Founder\/CEO, SMH) will explore the potential for betting growth across Europe, how to effectively utilise game data and the transformative impact of Euro 2024 on the sports betting landscape.&nbsp;<\/p>\n<p>Experts&nbsp;<strong>Vako Kvachakhia&nbsp;<\/strong>(Chief Marketing Officer, FortuneJack),<strong>&nbsp;Lali Odosashvili<\/strong>&nbsp;(Head of Marketing, Hybrid Interaction),&nbsp;<strong>Dmitrii Starostenkov<\/strong>&nbsp;(CEO, Evenbet Gaming) and panel moderator&nbsp;<strong>Vakhtang Mdivani&nbsp;<\/strong>(Co-Founder, Promofy) will explore the crucial elements iGaming operators must consider for successful marketing across multiple regions, during the panel titled &lsquo;Cross-Market Strategies for iGaming Operators&rsquo;. The experts will delve into successful targeted marketing techniques, the latest product customisation tools and effective approaches for cross-selling.<\/p>\n<p>Concluding the track is the panel titled&nbsp;<em>&lsquo;Gateway Growth: Strategies for Eastern European Countries to Attract Western International Companies,&rsquo;&nbsp;<\/em>which will explore the mutual benefits of mergers and acquisitions between Western firms and Eastern European entities.<strong>&nbsp;<\/strong>Industry experts<strong>&nbsp;Savo Bakmaz<\/strong>&nbsp;(CEO and CFO, Maxbet),&nbsp;<strong>Tamta Gorgadze<\/strong>&nbsp;(Deputy Head of Advisory, Galt &amp; Taggart),&nbsp;<strong>Gega Topuridze<\/strong>&nbsp;(CBDO, Betlive) and panel moderator&nbsp;<strong>Anton Kaszubowski&nbsp;<\/strong>(MD, SBC Advisory), will highlight how these partnerships leverage Eastern Europes competitive edge through labour and innovation, discuss the key attractions for Western investors, the impact of M&amp;A on Eastern Europe&#39;s economic growth, and the policies needed to foster equitable investments.&nbsp;<\/p>\n<p>Additionally, the educational programme will feature an opening keynote address from&nbsp;<strong>Chris Bird<\/strong>&nbsp;(CEO, The Raheem Sterling Foundation &amp; EX Man City COO), and a fireside chat with<strong>&nbsp;Simon Westbury<\/strong>&nbsp;(CEO, Sports Generate).<\/p>\n<p><strong>Rasmus Sojmark<\/strong>, Founder and CEO of SBC, said: &ldquo;Eastern Europe and Central Asia offer a variety of dynamic and exciting markets for operators to capitalise on. By featuring a dedicated &lsquo;Market Focus&rsquo; track, we are able to equip delegates with the tools to not only successfully grow their operations across multiple markets, but do so in a manner that gives back to local communities and pushes the industry forward.&rdquo;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands looking to expand into Eastern European and Central Asian markets face a complex landscape of regulations, diverse demographics, and ever-changing player preferences.&nbsp;SBC Summit Tbilisi&rsquo;s&nbsp;conference<\/p>\n","protected":false},"author":1,"featured_media":3428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"canale":[],"locator":[],"categorie":[618],"attributi":[],"regioni":[],"layout-nl":[],"location-features":[],"content_type":[24],"class_list":["post-3427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","categorie-events","content_type-articolo-eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gioconews - SBC Summit Tbilisi: Tailored Growth Strategies for Eastern Europe &amp; 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