{"id":4438,"date":"2025-04-14T14:16:13","date_gmt":"2025-04-14T14:16:13","guid":{"rendered":"https:\/\/www.gioconews.it\/eng\/the-power-of-influencers-in-igaming-insights-from-the-eegs-webinar\/"},"modified":"2025-04-14T14:16:13","modified_gmt":"2025-04-14T14:16:13","slug":"the-power-of-influencers-in-igaming-insights-from-the-eegs-webinar","status":"publish","type":"post","link":"https:\/\/www.gioconews.it\/eng\/events\/the-power-of-influencers-in-igaming-insights-from-the-eegs-webinar.aspx","title":{"rendered":"The Power of Influencers in iGaming: Insights from the EEGS Webinar"},"content":{"rendered":"<p dir=\"ltr\"><strong>In an increasingly digital world, the influence of social media personalities is undeniable<\/strong>, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, &quot;The Rising Power of Influencers in iGaming: Use Their Power for Your Success,&quot; brought together key experts to explore how influencers can elevate iGaming brands to new heights. <strong>Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska<\/strong> shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.<\/p>\n<p dir=\"ltr\"><strong>The Brave Step of Working with Influencers<\/strong><\/p>\n<p dir=\"ltr\"><strong>Alexandra Voronetskaya<\/strong> emphasized how significant the decision to collaborate with influencers is for any company. &ldquo;When a company decides to work with influencers, it is a very brave step,&rdquo; she noted. This decision means not only expanding a brand&rsquo;s visibility but also committing to a much more open communication strategy.<\/p>\n<p dir=\"ltr\">Working with influencers is not just about showcasing a product; it&rsquo;s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. &ldquo;You have to answer quicker, you should be more flexible,&rdquo; Alexandra explained, underscoring the evolving nature of marketing in today&rsquo;s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.<\/p>\n<p dir=\"ltr\"><strong>Getting Real: The Importance of Authenticity<\/strong><\/p>\n<p dir=\"ltr\"><strong>Jekaterina Dubnicka <\/strong>on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. &ldquo;If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,&rdquo; Jekaterina said. This statement couldn&rsquo;t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.<\/p>\n<p dir=\"ltr\">She went on to challenge companies considering influencer partnerships: &ldquo;Before you decide to work with influencers, you need to answer yourself: Why?&rdquo; This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It&#39;s not enough to just follow trends &mdash; businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer&#39;s audience.<\/p>\n<p dir=\"ltr\"><strong>The Power of Smaller Influencers<\/strong><\/p>\n<p dir=\"ltr\">A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn&rsquo;t always equate to success. &ldquo;The huge amount of followers doesn&rsquo;t necessarily bring success,&rdquo; she noted, pointing to the fact that smaller influencers often yield greater engagement. <strong>Smaller influencers tend to have a more loyal and interactive audience<\/strong>, making them more flexible and responsive to brand messages.<\/p>\n<p dir=\"ltr\">In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. &ldquo;Working with influencers is about emotions, and when you are on the same page, that is magic,&rdquo; she said. It&rsquo;s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.<\/p>\n<p dir=\"ltr\">All attendees of the<strong> EEGS Webinar received a Certificate of Attendance<\/strong>, acknowledging their commitment to continuous learning and professional development in the iGaming industry.<\/p>\n<p dir=\"ltr\">For those who missed the live session, the on-demand video is now available &ndash; featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a<\/p>\n","protected":false},"author":1,"featured_media":4439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[936],"canale":[],"locator":[],"categorie":[618],"attributi":[],"regioni":[],"layout-nl":[],"location-features":[],"content_type":[24],"class_list":["post-4438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bege","categorie-events","content_type-articolo-eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gioconews - The Power of Influencers in iGaming: Insights from the EEGS Webinar<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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