{"id":4947,"date":"2025-11-12T09:42:30","date_gmt":"2025-11-12T09:42:30","guid":{"rendered":"https:\/\/www.gioconews.it\/eng\/sbc-summit-malta-2026-rolls-out-dual-structure-agenda-merging-strategy-and-practice\/"},"modified":"2025-11-12T09:42:30","modified_gmt":"2025-11-12T09:42:30","slug":"sbc-summit-malta-2026-rolls-out-dual-structure-agenda-merging-strategy-and-practice","status":"publish","type":"post","link":"https:\/\/www.gioconews.it\/eng\/events\/sbc-summit-malta-2026-rolls-out-dual-structure-agenda-merging-strategy-and-practice.aspx","title":{"rendered":"SBC Summit Malta 2026 rolls out dual-structure agenda merging strategy and practice"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\" data-turn-id=\"c37e60af-d5ae-43c4-8048-edee76ddc764\" dir=\"auto\" tabindex=\"-1\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" data-message-author-role=\"assistant\" data-message-id=\"b380d97d-ae82-4371-a523-142f33c492d8\" data-message-model-slug=\"gpt-5\" dir=\"auto\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-end=\"4199\" data-start=\"3993\">Returning to the InterContinental Malta from 28&ndash;30 April, the summit will connect over 6,000 senior executives for three days of strategic networking and product discovery at Europe&rsquo;s leading iGaming hub.<\/p>\n<p data-end=\"4561\" data-start=\"4201\">Following its 2025 transformation, the 2026 edition will further expand its focus on marketing, affiliation, casino and betting product innovation, regulation, and compliance. This time, delegates will experience a dual-structure programme combining theory and real-world application, with strategic discussions on day one and practical workshops on day two.<\/p>\n<p data-end=\"4833\" data-start=\"4563\">The agenda will span three main stages &ndash; Marketing, Product, and Compliance &amp; Regulation &ndash; running alongside two dedicated workshop rooms. Day one will feature panels, think tanks, and fireside chats, while day two will be fully hands-on, turning insights into action.<\/p>\n<p data-end=\"5034\" data-start=\"4835\">&ldquo;At most industry events, people talk about presence &ndash; &lsquo;I was there,&rsquo; they say,&rdquo; commented Rasmus Sojmark, CEO &amp; Founder of SBC. &ldquo;We want to shift that focus to participation, not just showing up.&rdquo;<\/p>\n<p data-end=\"5452\" data-start=\"5036\">Marketing takes center stage with a refreshed, story-driven format. The <em data-end=\"5129\" data-start=\"5108\">Marketing Unplugged<\/em> track opens with <em data-end=\"5164\" data-start=\"5147\">Mastermind Hour<\/em>, a high-level session with leaders from Meta, TikTok, and Google. It continues with <em data-end=\"5268\" data-start=\"5249\">The CEO Chat Show<\/em>, where industry leaders share lessons in leadership and innovation, followed by <em data-end=\"5365\" data-start=\"5349\">The CMO Review<\/em>, offering an honest look at what defines outstanding campaigns in regulated markets.<\/p>\n<p data-end=\"5723\" data-start=\"5454\">Complementing the headline sessions are panels on spend efficiency, brand building, and personalisation, while <em data-end=\"5586\" data-start=\"5565\">Marketing in Action<\/em> workshops on day two will bring ideas to life through practical sessions on influencer marketing, retention, and AI-driven strategies.<\/p>\n<p data-end=\"6124\" data-start=\"5725\">Innovation also takes a central role with <em data-end=\"5788\" data-start=\"5767\">Product Visionaries<\/em> and <em data-end=\"5814\" data-start=\"5793\">Product in Practice<\/em> tracks uniting sports betting and iGaming. Day one explores trends redefining player experience &ndash; gamification, crypto casinos, niche sports, and the 2026 World Cup &ndash; while day two dives into workshops on data-driven decisions, partnership dynamics, and creative formats shaping the future of entertainment.<\/p>\n<p data-end=\"6557\" data-start=\"6126\">The third stage focuses on Europe&rsquo;s regulatory, compliance, and security landscape, giving delegates the knowledge to reinforce platforms, prevent fraud, and protect players. Topics include cybersecurity in iGaming, fintech&rsquo;s role in preventing fraudulent payments, and adapting to tax reforms. Workshops on day two will cover AI-driven player protection, secure and scalable infrastructures, and next-generation payment systems.<\/p>\n<p data-end=\"6637\" data-start=\"6559\">Beyond the main stages, two workshop rooms will target key industry pillars:<\/p>\n<ul data-end=\"7123\" data-start=\"6639\">\n<li data-end=\"6743\" data-start=\"6639\">\n<p data-end=\"6743\" data-start=\"6641\"><strong data-end=\"6665\" data-start=\"6641\">Purpose, Policy &amp; PR<\/strong> &ndash; navigating reputation, purpose, and public perception in a regulated era.<\/p>\n<\/li>\n<li data-end=\"6878\" data-start=\"6744\">\n<p data-end=\"6878\" data-start=\"6746\"><strong data-end=\"6769\" data-start=\"6746\">Digital Powerhouses<\/strong> &ndash; spotlighting discovery and engagement platforms, with workshops led by Google, Meta, and TikTok experts.<\/p>\n<\/li>\n<li data-end=\"7001\" data-start=\"6879\">\n<p data-end=\"7001\" data-start=\"6881\"><strong data-end=\"6939\" data-start=\"6881\">Future-Ready Leadership: Tech, Talent &amp; Transformation<\/strong> &ndash; exploring innovation, resilience, and wellbeing in teams.<\/p>\n<\/li>\n<li data-end=\"7123\" data-start=\"7002\">\n<p data-end=\"7123\" data-start=\"7004\"><strong data-end=\"7029\" data-start=\"7004\">Affiliates Reinvented<\/strong> &ndash; analysing how regulation, technology, and new markets are reshaping the affiliate sector.<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"7293\" data-is-last-node=\"\" data-is-only-node=\"\" data-start=\"7125\">&ldquo;What makes this event special is its focus on progress,&rdquo; concluded Sojmark. &ldquo;We&rsquo;re bringing the industry together not just to talk about change, but to be part of it.&rdquo;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Returning to the InterContinental Malta from 28&ndash;30 April, the summit will connect over 6,000 senior executives for three days of strategic networking and product discovery<\/p>\n","protected":false},"author":1,"featured_media":4948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[212,2836],"canale":[],"locator":[],"categorie":[618],"attributi":[],"regioni":[],"layout-nl":[],"location-features":[],"content_type":[24],"class_list":["post-4947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-sbc","tag-sbc-malta","categorie-events","content_type-articolo-eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gioconews - SBC Summit Malta 2026 rolls out dual-structure agenda merging strategy and practice<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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