{"id":5023,"date":"2026-01-09T17:03:51","date_gmt":"2026-01-09T17:03:51","guid":{"rendered":"https:\/\/www.gioconews.it\/eng\/bragg-gaming-extends-pam-partnership-with-entain-for-betcitynl-until-may-2026\/"},"modified":"2026-01-09T17:03:51","modified_gmt":"2026-01-09T17:03:51","slug":"bragg-gaming-extends-pam-partnership-with-entain-for-betcitynl-until-may-2026","status":"publish","type":"post","link":"https:\/\/www.gioconews.it\/eng\/igaming\/bragg-gaming-extends-pam-partnership-with-entain-for-betcitynl-until-may-2026.aspx","title":{"rendered":"Bragg Gaming extends Pam partnership with Entain for BetCity.nl until May 2026"},"content":{"rendered":"<p data-end=\"438\" data-start=\"236\"><strong>Bragg Gaming Group<\/strong> has announced the extension of its <strong>Player Account Management (Pam) agreement with Entain Plc<\/strong> for <strong>BetCity.nl<\/strong>, one of the leading online betting and casino operators in the Netherlands.&nbsp;Under the extended agreement, BetCity.nl will <strong>continue to use Bragg&rsquo;s proprietary Pam platform<\/strong>, along with its exclusive and aggregated online casino content and sports betting delivery products, through to at least <strong>May 31, 2026<\/strong>. The extension covers a minimum five-month period and is designed to support the brand&rsquo;s continued operations in the Dutch market while discussions around potential future arrangements remain ongoing.<\/p>\n<p data-end=\"1232\" data-start=\"871\">BetCity.nl, which was a<strong>cquired by Entain in 2023<\/strong>, has relied on Bragg&rsquo;s technology since its launch, playing <strong>a key role in its growth<\/strong> into a market-leading operator. Following the acquisition, the two companies began collaborating on a possible migration of BetCity.nl to Entain&rsquo;s proprietary platform, a process the current extension is intended to facilitate.<\/p>\n<p data-end=\"1601\" data-start=\"1234\">Commenting on the agreement, Bragg Ceo <strong>Matev\u017e Mazij <\/strong>said <strong>the company is proud<\/strong> of its contribution to BetCity.nl&rsquo;s success and confirmed that the extended partnership is expected to make a material contribution to Bragg&rsquo;s reported revenues. This will come through the continued delivery of regular services as well as migration-related services over the coming months.<\/p>\n<p data-end=\"1786\" data-is-last-node=\"\" data-is-only-node=\"\" data-start=\"1603\">While both parties expect to continue discussions beyond the current extension period, Bragg noted that there is no guarantee that further agreements will be finalized after May 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bragg Gaming Group has announced the extension of its Player Account Management (Pam) agreement with Entain Plc for BetCity.nl, one of the leading online betting<\/p>\n","protected":false},"author":1,"featured_media":5024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1614,1089],"canale":[],"locator":[],"categorie":[619],"attributi":[],"regioni":[],"layout-nl":[],"location-features":[],"content_type":[24],"class_list":["post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bragg-gaming","tag-entain","categorie-igaming","content_type-articolo-eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gioconews - Bragg Gaming extends Pam partnership with Entain for BetCity.nl until May 2026<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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