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ICE North America Digital

ICE North America Digital

ice nothamerica

A Week of Daily Intelligence and Debate

ICE North America Digital Agenda

Monday, May 11

9am PST / 12pm EST / 4pm GMT

iGaming: a threat to the US gambling eco-system or proving its worth now more than ever?

  • With people indoors, can we expect to see an uptake in iGaming and social gaming in the coming months?
  • What impact does iGaming have on the competition for a share of entertainment dollars?
  • Can we expect iGaming regulation in the short term?
  • Does iGaming have proven economic benefits for brick and mortar operations?
  • Learning from first mover states including New Jersey, Pennsylvania, and Michigan

10am PST / 1pm EST / 5pm GMT

Capturing eyeballs and market share - An opportunity for performance marketers?

  • Providing customers with news beyond COVID-19 – Why now is the chance to provide credible and gripping news reporting to build brand recognition
  • Varying content in the absence of live sporting events
  • Exploring opportunities in new states like Michigan, Tennessee and Colorado

Michael Daly, General Manager - US, Catena Media
Daniel Kustelski, Co-Founder and CEO, Chalkline Sports


Tuesday, May 12

9am PST / 12pm EST / 4pm GMT 

Preparing for re-opening; Utilizing digital marketing channels to maintain and grow your customer base

  • How operators can effectively reach their customers in the current environment
  • Utilising preference tracking technology and customer insights to optimize offerings and messaging
  • How marketers can shape their data collection to be actionable?
  • What operators should know about their guests and how that drives revenue

Brian Edwards, Founder & CEO, Edwards Technologies, Inc

10am PST / 1pm EST / 5pm GMT 

Driving non-gaming revenue through entertainment: Creating loyalty that goes beyond gaming

  • Preparing for the future of IR where over half of all revenue generated comes from non-gaming
  • Spa’s, golf courses, restaurants, MICE and more: Utilising non-gaming entertainment offerings to keep customers on site and drive foot traffic
  • Incorporating reward schemes for non-gaming spend
  • Adjusting for customer spending habits, should resorts still be aiming for luxury?
  • Partnering with non-gaming brands to enhance the entertainment experience

Bobby Soper, President & CEO, Sun Gaming + Hospitality
Colleen Birch, SVP, Revenue Optimization, The Cosmopolitan of Las Vegas

Wednesday, May 13

9am PST / 12pm EST / 4pm GMT

iLottery: How can lotteries find success in an online space becoming ever more crowded with online offerings?

  • Moving on from the monopoly age: why regulation needs to catch up
  • Making the initial jump: What resources are needed to launch an iLottery offering
  • The importance of ensuring products and platforms are agile in an ever changing digital market
  • Ensuring iLottery complements retail operations and why iLottery can fundamentally improve retail performance

Gordon Medenica, Director, Maryland Lottery and Gaming
Lauren Walker, Director, Interactive Content & Customer Service, Kentucky Lottery
Ludovico Calvi, President, Global Lottery Monitoring System

5pm GMT (10am PST / 1pm EST)

Player value and customer trends: The challenges facing customer acquisition and retention

  • Jostling with the big boys – how much is too much for player acquisition?
  • Sports betting vs casino – getting value for money when acquiring players
  • What are US punters betting on and what content grabs their attention?

Thursday, May 14

9am PST / 12pm EST / 4pm GMT

2 Years on from the PASPA repeal – where are we now?

  • What are the key learnings and where do we stand two years on from PASPA?
  • COVID-19: How will 2020 disruption impact the momentum of sports betting’s roll out?
  • Are the early movers still the winners or is their speed to market holding them back?
  • Have early supplier deals been a success or have market dynamics and requirements evolved beyond those deals since 2018?
  • Does the current supplier model work? Will operators bring tech in-house?
  • With state-by-state legislation and requirements differing for tribal vs commercial and retail vs online, is one stop shop support an option?
  • Is M&A the key to surviving the market shakeout to come

Seth Young, Chief Information Officer, PointsBet

10am PST / 1pm EST / 5pm GMT 

California et al: What now for sports betting regulation across the US?

  • Regulatory hurdles just got bigger: what is the impact of COVID-19 on the regulatory roll-out of key states like California?
  • Supporting the gaming eco-system: How can future regulatory development support stakeholders across the industry?
  • Can we expect more online and mobile regulation following 2020 challenges?

Daniel Kustelski, Co-Founder and CEO, Chalkline Sports


Friday, May 15

9am PST / 12pm EST / 4pm GMT

Focusing on the customer experience: Is Cash still king?

  • Meeting consumer demands for fast, safe and secure transactions
  • Can we expect to see less cash worldwide in light of COVID-19?
  • Familiarising the North American user to contactless and remote pay
  • Embracing technology like EPOS systems for a smoother, more reliable customer experience

10am PST / 1pm EST / 5pm GMT

Strategies to promote sustainability within the industry

  • Lessons learnt from mature markets and the DFS fiasco of 2011
  • Getting the messaging right: how operators can present themselves as good corporate citizens
  • How AI and data science can support responsible gaming efforts

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