World of gaming starts arriving at ICE London
Exhibitors from throughout the world are descending on the ExCeL Centre in London to prepare for ICE Totally Gaming 2014. The world's biggest gaming event, which runs across the 4th/5th/6th February, features 503 exhibiting companies drawn from 57 nations and occupies 55,000 sqm of gaming innovation.
Providing an update from ExCeL, ICE Marketing Director Jo Mayer said: "Stand builders and designers are beginning the process of transforming the huge north and south halls at ExCeL into what by next Tuesday will be the most complete gaming event in the world, bursting with innovation and the big new gaming solutions of the year. For many exhibitors this is a huge logistical exercise, for example the Novomatic wagon train of vehicles required to transport everything from, literally, tons of catering supply to hundreds of plug converters, travels
The commitment displayed by ICE exhibitors is matched by the thousands of visitors who are expected to make the journey to
"ICE is a celebration of international gaming and an exhilarating shop window on what the industry has to offer across all of its sectors from street to lottery, bingo to betting, social to mobile and casino to online."