First look games forms strategic partnership with iGaming Business

Innovative marketing platform First Look Games, which connects game developers with affiliate marketers, has formed a strategic partnership with iGaming Business, the publishing division of Clarion Gaming. The partnership enables both parties to work together to optimise coverage of new game releases for game studios in what is becoming an increasingly crowded marketplace. Game developers marketing in iGaming Business’ Slots News product will now see their new game titles featured as First Look Premium Games on First Look Games’ platform, building reach and exposure among First Look’s fast-growing publisher network. Similarly, First Look Games’ developer partners will see their soon-to-release Premium Games feature in the popular monthly Slots News product, covering all bases for game developers with a proven audience of operators, platforms and, of course, affiliates. Tom Galanis, Co-Founder of First Look Games, said: “iGaming Business and Clarion Gaming lead the industry in terms of publishing and conferences. The partnership allows First Looks Games to build further awareness and adoption of our product in the affiliate space and to provide huge value and scale to our game developer partners through iGB’s vast publishing and events activity”. Ian Larcombe, Head of Media Sales at Clarion Gaming, said: “The partnership with First Look Games has allowed us to act on the growing trend we have seen in recent times of game developers now wanting to work directly with affiliates to promote their games. Through First Look Games’ fantastic innovation, our slot developer clients now have greater added value for their advertising spend by getting their games in front of players, via affiliate sites.” About First Look Games: First look Games is an innovative platform that connects game developers and publishers for the very first time. It allows developers to upload content and assets for new and existing titles which can be accessed by iGaming affiliates ahead of their rivals. This helps developers increase the volume, quality and compliance of game marketing, while publishers can access all the information they need in one place. About iGaming Business/Clarion Gaming iGaming Business is the market-leading B2B publisher in the igaming sector, with brands including iGaming Business, iGB Affiliate and iGB North America. Parent company Clarion Gaming, organiser of ICE London, is the world’s leading global provider of live events, training and content in every active gaming market and vertical.