A new market to be discovered

On October, 6–7, appointment with the Sbc digital summit Africa with a busy schedule of panels dedicated to the development of betting, online casinos and lotteries on the Continent.

“Africa is home to some of the most exciting emerging markets in the world and, for our first event fully dedicated to the betting & gaming industry in the region, we’ve compiled a conference agenda that reflects that situation. It will provide an in-depth examination of the challenges faced by new entrants to those markets and also tell the story of how the established local operators have managed to achieve success”. Jaap Kalma, commercial director of the Sbc group, presents the virtual edition of the Sbc digital summit Africa, scheduled for October, 6–7. The first day of the event will focus on the differences in regulatory regimes across the continent for sports betting, online casino and lottery operators, which marketing channels are most effective, and how to identify the right payments technology for each market. Day two’s agenda concentrates more learning from the most successful players in the market, with a detailed look at the landscape for football, horse racing, rugby, cricket and esports betting, and how sportsbook operators can develop attractive offerings for audiences in individual African markets. Additionally, there will be a panel analysing the rapidly changing profile of African sports consumers and the technical challenges for suppliers working in the region. “We’re excited to be opening the event with an exclusive interview with one of the greats of Nigerian football: Yakubu Ayegbeni, who will be discussing his illustrious playing career and his work as a brand ambassador for Interwetten’s recently-launched Nigerian sportsbook”, Kalma reveals.