"It will help affiliates navigate new profitable international markets." Naomi Barton, portfolio director of IGb live for Clarion gaming, assures it, talking about the edition of iGb Affiliate Barcelona, ongoing in the Iberian city until January 23rd.
The event introduces itself with a pretty clear subject, "Nuevos Horizontes", which in the intentions of the organizers perhaps also wants to underline the importance of the transition from the London atmosphere to the stage offered by the Catalonia capitol.
And let's start with this subject, asking Naomi Barton to explain why Nuevos Horizontes is such a relevant subject for iGb Affiliate 2025.
“I have to say the response has been hugely positive. Our creative issues an invitation to do what every ambitious affiliate is doing and that’s to explore new horizons. The show will direct our community into previously uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. The show equips affiliates with the tools and insights needed to adapt, innovate, and conquer lucrative new international markets. I’m delighted that the marketing campaign has gained so much traction.”
According to your data, what are the key countries for affiliates?
“LatAm, is the main focus at the moment. It has taken over from the Us where the limited number of operators who are in play, and the slowdown in new states and casinos coming online combined with tax increases have made the market less attractive. In Brazil, local brands, not being familiar with the affiliate model and its benefits, are more focused on media and influencer partnerships. India also represents a growth market. Localisation is easier than in LatAm due to English language proficiency. But the 28% turnover tax levied by the Goods and Services Tax Council has prompted the exodus of some big brands. The sector is also seeing strong growth in some Cis countries.”
How has iGb Affiliate’s relocation to Barcelona been received?
“I think the response has been extremely positive. In fact, in a recent interview one of our stakeholders predicted that the first edition of the show to be held in Barcelona will be – and to quote him directly - a ‘really tremendous event’. We worked closely with our customers to help deliver the best possible edition of iGb Affiliate and ensure that all our customers enjoy a pleasant and profitable experience in the process delivering a fantastic platform for the business year ahead.”
How important is the visitor experience, in the overall Ice offering?
“We recognise that our customers have many events to choose from - so we absolutely have to prioritise delivering the best experience and the highest satisfaction, alongside really strong business leads and exceptional networking opportunities at both iGb Affiliate and iGb Live, the next edition of which takes place July 2025 at ExCeL London. We will always have a sharp focus on delivering even more value and Roi for customers, exceeding their expectations and ensuring they can make great business connections in a ultra-professional environment.”
How would you summarise the 2025 show offer and why should affiliates attend the next edition?
“iGb Affiliate 2025 featuring a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors. The iGb Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. By delivering on these core objectives, we plan to usher in an incredibly bright future for all our valued customers.”