Eag 2025: a new Immersive Social Entertainment Takes Center Stage

28 May 2024 - 10:05

New Siex co-located Trade event offers Access to new Entertainment Landscape.

Written by Redazione
Photo From Eag 2024 website

Photo From Eag 2024 website

It is revealed that the Uk capital will play host to a major trade exhibition and seminar programme, focused on the growth in Immersive Social Entertainment.

The premier amusement and gaming trade show Eag Expo Europe, announces the formation of a co-located exhibition called the ‘Social Immersive Entertainment EXpo’ (Siex). A first of its kind international gathering of the leading developers and operators in this scene. Taking place from 14th – 16th January 2025, at ExCeL London, the state-of-the-art exhibition venue that is just 15-minutes away from London’s West End.

A separate gated exhibition, with its own unique focus on the growth and opportunity of social entertainment in the market, the co-located SIEX event will be focused on the three key tenets of the development in social entertainment and the hospitality and leisure landscape. The event will comprise dedicated areas to:  

- Immersive Entertainment – The Extended Reality (Xr) location-based entertainment business, representing commercial Virtual, Mixed and Augmented Reality hardware entertainment applications. The drive towards immersive technology business will be presented in detail across the various applications like no other event.

- Competitive Play – The eSports and video gaming wagering scene, a brand-new opportunity for the popularisation of the entertainment landscape – from race simulation to eSport tournaments will be represented in this area, allowing the industry to see the profitable opportunity to draw the new gaming audience.

- Social Entertainment – The explosion in interest and investment in what has been called the Competitive Socialising (#CompSoc) landscape will be presented, ranging from the technology that is driving the food-drink-and-fun sector, as well as allowing the key franchise opportunities in this business to talk to the market.

Created exclusively to be a space for business to be done, Siex will allow attendees three days to scope out the breadth of business opportunities available. Along with exhibition stands, there will be actual demonstrations of entertainment hardware, all conveniently housed within a bespoke area of business pods, allowing franchise businesses to present their unique opportunities.

Supporting this industry focus, the reality of the social entertainment business will be presented over several seminar sessions, which will see panel presentations from the leading lights across the three core growing business sectors.

This conducive atmosphere at Siex will be promoted also in a ticketed social Mixer for trade delegates, allowing attendees to meet with those presenters and exhibitors in a hospitality setting, at one of London’s leading Social Entertainment venues.

The ‘Social Immersive Entertainment EXpo’ (Siex) taking place alongside the venerable Eag Expo Europe amusement trade event, is a new departure for the show organisers, and they have enlisted the support of an industry ambassador towards shaping the agenda and supporting the diverse list of participants and sponsors.

Kevin Williams, from Kwp – an industry specialist in the international Immersive Social Entertainment landscape, has been appointed event ambassador for Siex, and, in addition to being integral to the event’s development, will also be moderating the at-show seminar programme. A well-known industry veteran and thought leader regarding new trends shaping the international industry, Kevin stated about the work ahead, “It has been amazing collecting feedback from the trade to establish this social entertainment expo, and I am honored to be able to work with a proven team on a project that will define the future of the leisure entertainment sector.”

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