Thousands of professionals from North America, Central America, and South America gathered last week in Fort Lauderdale from May 13–15 for SBC Summit Americas 2025 — a landmark event designed to promote cross-border exchange and enable synchronized dialogue among industry leaders across the continent.
The concept was introduced last year, as SBC decided to merge SBC Summit North America and SBC Summit Latin America into a single event — a strategic move to accommodate growing attendance and provide a unified forum for the Americas region.
Lee Terfloth, Chief Interactive Officer — Gaming at Delaware North, praised the growth and strategic vision of the event: "It's a much better venue, and it’s gotten bigger. It's a natural progression to combine these two; we have so much to learn from each other."
"The location is also great because we are surrounded by hotels, all of the events are within walking or short Uber distance, and that’s convenient," he added.
Held from 13–15 May at the Broward County Convention Center, the new format of SBC Summit Americas featured a dynamic show floor packed with hundreds of exhibitors, including dedicated zones for the Affiliate Leaders Summit and Payment Expert Summit, each customized for their respective communities.
Tony Amormino, CEO at Apache Nugget Corporation, highlighted the value of the 22,000-square-meter expo floor, noting the broad networking opportunities: "There are many vendors I wouldn’t normally see," and “almost all my afternoon was spent with people I previously wouldn’t have a chance to talk to.”
Iliana Pineda, Chief Legal and Compliance Officer at Wplay — a leading Colombian operator and exhibitor — commented on the impressive scale: “The size of the event is really impressive for just one region like the Americas.” She added that bringing these markets together was truly a winning strategy.
Beyond the main exhibition and conference, SBC Summit Americas 2025 featured a packed schedule of highlight moments — including the exclusive SBC Leaders Summit for over 300 C-level executives at Pier Sixty-Six Hotel, the prestigious SBC Hall of Fame ceremony, and the thrilling SBC First Pitch Americas startup competition, won by Wager Games.
Cristian Gomez, Managing Director of Emerging Markets at Betsson — a gold sponsor — emphasized the value of the event for companies operating across borders: "Here, you can have discussions that are important for someone like me, who serves multiple countries. Usually, you see the same people at every event, but this one brings together both markets, so I met new people and had new conversations."
The summit also hosted the SBC Awards Americas, recognizing top performers from North and South America, and introduced new elements such as the Food Festival — first seen at the Lisbon event — and the epic INFINITY Florida closing party, headlined by Steve Aoki at DAER Nightclub inside the Seminole Hard Rock Hotel & Casino.
The conference program offered a diverse agenda across five themed rooms, covering leadership, market trends, affiliation, payments, player safety, compliance, and responsible gambling.
Over 250 industry experts delivered keynote speeches, including Lori Kalani (Chief Responsible Gaming Officer, DraftKings), Julie Brown (Vice Chairman, Florida Gaming Control Commission), Fellipe Fraga (Chief Business Officer, EstrelaBet), Gonzalo Perez (CEO, Apuesta Total), Ari Borod (Chief Business Officer, Fanatics Betting and Gaming), and Casey Hurbis (CMO, BetMGM) — each providing insights on the evolving gaming landscape across the Americas.
Rodrigo Cigliutti, Executive Director at CIBELAE, shared how the event’s content exceeded expectations and fostered collaboration: "I was on a panel about regulation and advertising — it was great to see SBC prioritize these critical issues."
After participating in a Latin America session and roundtable, Cigliutti noted, "we ended up forming a strong group of Latin Americans and stayed debating for a long time." He also commended the inclusion of a session on certification, "featuring four major lotteries from Brazil, Argentina, Chile, and Costa Rica. What we discussed was incredibly enriching."
The event received strong approval from attendees who praised its regional inclusivity, facilitation of cross-border knowledge-sharing, and its success in assembling key decision-makers from across the hemisphere.
One participant called it “the most organized event I’ve been to in a long time”, while another described it as their “new favorite event” thanks to the “great people, great location, and fantastic energy.” Delegates highlighted the opportunity to engage with both familiar faces and new industry contacts, with one testimonial noting that this was “an outstanding event that struck the right balance between content and community.” For many, SBC Summit Americas established itself as a “must-attend gathering for anyone looking to stay at the forefront of the betting and gaming market in the Americas.
SBC CEO & Founder Rasmus Sojmark commented: “‘Connecting Worlds’ through gaming was the idea behind SBC Summit Americas — a vision that’s also reflected in the event’s tagline. Seeing everyone come together in Fort Lauderdale for this edition is not only a proud moment for our team, but also a clear signal that the industry is ready for deeper, cross-regional collaboration.”
SBC Summit Americas will return to Fort Lauderdale next year, taking place at the Broward County Convention Center from 8–10 June 2026. Following a record-breaking edition in 2025, sponsors and exhibitors are now invited to secure their space early by submitting a request via this page.