The prevailing discourse in sports betting often focuses too heavily on what’s next: the anticipated surge in esports wagering, the dominance of bet builders, and the significant revenue potential of player props.
While this progressive perspective is valid and indeed required, focusing on immediate opportunities and refining core offerings can be a more impactful strategy for gaining market share and driving revenue growth through pricing and brand differentiation.
Soccer is deeply rooted in Italian sports culture. It’s a religion, and a passion for it will undoubtedly remain, regardless of emerging innovations and alternative pastimes. To that end, it will continue to be the dominant force in shaping sportsbook strategy and determining brand success. While fairly self-evident, this point needs to be reiterated, as we must not lose sight of the fundamental revenue streams and services that attract and retain customers.
At TXODDS, our 25 years of industry experience have been dedicated to perfecting these core products, providing our partners with a premium trading toolkit designed to maximize audience engagement and margin potential. We possess a deep understanding of the nuances that underpin successful soccer betting operators, whether that’s in the content delivered, the speed and reliability of its delivery, or the flexibility of the data on offer.
The trend of increasingly uniform pricing within soccer betting markets has become an issue for the future success of a dynamic sport like football. While market average pricing serves as a crucial benchmark for many bookmakers, adopting a middle-of-the-road approach will never be optimal for an individual brand. This strategy leaves potential revenue on the table due to a lack of odds differentiation that fails to stimulate engagement, while also missing opportunities to capture the risk profile that the brand attracts.
TXODDS understands the bettor’s needs. Our extensive experience in developing and refining pricing feeds across a diverse range of sports has culminated in the creation of TX Soccer Elite. Through our collaboration with Lacerta Sports’ trading experts, we are ready to launch the next evolution of soccer betting within the Italian market. The current status quo is inefficient, and bettors demand more sophisticated offerings. This elite service provides your brand with a key advantage to capture the increasingly discerning sports bettors of today.
A successful sports betting market requires operators to support their trading strategies for long-term customer engagement through choice, which is our goal. While established trading floors may find this easier, the rising costs, especially compared to tailored pricing feeds, are becoming evident across the industry.
Whether you need a benchmark with zero overround for early pricing or a marginated stream that fits your risk level, TX Soccer Elite helps bookmakers position themselves where they want in market and avoid passively following competitors’ prices.
For in-play and pre-match offerings, a reliable service is essential to build trust with soccer bettors. The first step is delivering early prices, broad event coverage, and various market types, from Serie A player props to Serie C bet builders. The second is ensuring uptime, near real-time market settling, and performance that enhances trust and player engagement.
For more information on TX Soccer Elite, visit txodds.net/tx-soccer. To schedule a meeting with the TXODDS team at SBC Summit Malta, contact [person/people].