Spanish giant supplements its betting & data package for U.S. horse racing and greyhounds from the leading Stateside supplier
XB Net, the leading provider of premium content for North American racing, has finalized a broader renewal agreement to provide the full extent of its U.S. horse and greyhounds portfolio to powerhouse Spanish operator, Codere, across both retail and digital channels.
The deal deploys an extended range of XB Net’s live pictures, data and betting services from a peerless network of over 60 North American tracks (over 75% of U.S. horse racing) allowing Codere to flexibly fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities which are proven to enhance engagement for new and existing fans of the sport.
Codere is constantly updating its sports-betting services by optimising its user interface across the brand’s web and mobile platforms to elevate the customer experience. Its sportsbook’s proprietary platform offers clients everything necessary with which to run a responsible betting business across online, mobile and retail.
The daily schedule of engaging content, which neatly complements Spain’s domestic sporting action, provides Codere with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.
This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year,
North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.
Borja Mata, Content & Supplier Manager at Codere, said: “In one of the rare silver linings to the pandemic, our customers quickly came to appreciate the fresh excitement and value that U.S. racing brings to their betting experience, providing a reliable and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.
“Since Spain’s time zone is well-placed to perfectly transition into high-quality evening meetings stateside, top-class 24/7 programming is now an engaging reality for our customers, thanks to this evolving collaboration with XB Net and their expertise in betting solutions. We look forward to seeing how these innovative products continue to perform over upcoming highlights, like this autumn’s Breeders’ Cup World Championships.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Codere is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Spanish sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic sport is long since back in full swing in Spain, those bettors who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.
“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite flexibility for Codere.”
“There’s no denying the global popularity of horse and greyhound racing within the sports betting industry, with its high-octane action drawing in billions in betting revenues every year. While these revenues have long been strong, much of that emanates from regions where there is a rich racing heritage. Now, however, it’s encouraging to witness interest surging across territories where racing is not typically a staple betting product, pointing to a coalescing shift in consumer trends. This change has been evidenced recently by a number of Spanish operators boosting their racing offering, and Codere are clearly leading that charge. It’s an exciting time for the global distribution of North American racing.”