In a long interview, the Ceo of Egt Interactive talks about the evolution of the online gaming provider, which will now be called Amusnet Interactive.
As announced recently,
the online game provider Egt Interactive changes its name and becomes Amusnet Interactive, guaranteeing a new offer that combines the classics with the latest trends in the sector, but also the same team and the same quality as always.
This important evolution is told by Ivo Georgiev, chief executive officer of Egt Interactive.
The company turned six this month, changing its name to Amusnet Interactive. What was the driving force behind this decision?
“Yes, over the past six years we have grown tremendously in terms of products, customer base, market presence and business. And most importantly, as we grew up, the team maintained the same values and the quality of the products and services.
We have decided to initiate the change of our name to Amusnet Interactive because we are changing together with the iGaming industry. The new name marks a milestone in the development of our company. It is an easy way to communicate our brand positioning much more clearly and it is based on our constant desire for innovation ”.
How does the new name reflect the company's approach and positioning?
“We are proud of where we come from and what we have accomplished over the past six years. We are the same team striving for excellence with the same mission:
to provide the best products and services to the online casino market.
The new name reflects only our product development and follows the strategy of combining the classics with the latest industry trends. It will not affect our core beliefs, the fantastic products and services we provide. We will improve further!".
Is fantastic. How was the process?
“It has been a very smooth process since its inception. However it is not finished yet as the team continues to make the transition to change our name.
The whole process is complex.
Many factors need to be considered. But we get through it with perfect planning, clear deadlines and responsibilities. Consequently, the team and I feel confident and aware of what will come next ”.
What can we expect from Amusnet Interactive in terms of new products and markets?
“Amusnet interactive is crucial for growth and development. In terms of products, we
will continue to supply our iconic Egt Interactive slots but will also enrich the portfolio with new product verticals. Great products are on the way, as we have already started with Live Casino, Amusnet Slots, Keno and Lotto.
We are also constantly studying the possibilities of entering new markets as regulations change rapidly. We are a leading supplier in numerous markets and our business development team makes sure we continue to strengthen our position".
How was the new name received by your partners?
“We are incredibly pleased with how well the transition has gone and with the response we are receiving. Our partners are just as enthusiastic as we are and support change.
We are making sure to answer all questions and share our positioning.
We appreciate their confidence and determination to join us on this exciting journey! ”.