Light & Wonder: turns on the lights of fun, in Italy too

20 January 2024 - 08:44

The leading group in the supply of games and services Light & Wonder continues its development in Italy with two big news, while it continues its path of global growth.

Written by Redazione

The entertainment offered by Light & Wonder is a sparkling one, to say the least: the global leading company in the gaming sector, previously known under the name of Scientific Games Corporation (Sg), recently renamed with the new name.

In fact, the Light & Wonder games division is truly capable of radiating the entire gaming universe, providing products such as slot machines, table games and casino management systems, through the most famous brands such as Bally, Wms and Shuffle Master, which literally know how to wonder.

As the operating results obtained by the Las Vegas group widely demonstrate: Light & Wonder has in fact recorded ten consecutive quarters of growth in consolidated revenues, with an increase of 13 percent on an annual basis, with gaming revenues increasing to $465 million in the quarter, increasing of 11 percent, compared to the same period of previous year.

But Light & Wonder has finalized the real stroke of genius in recent months, by announcing the debut of its brand new Squid Game slot. Becoming the first gaming company to cooperate with Netflix to create an innovative show on multiple casino gaming platforms, in a naturally multi-channel logic. Focusing on the most acclaimed and popular series of all time, which is Squid Game. This launch further consolidates Light & Wonder's position as the world's leading multiplatform gaming company, offering engaging content to gamers of all types.
However, the company is also doing something more, beyond the numbers. In recent days, it celebrated a particularly significant moment by hosting the inaugural leadership development training for Global Gaming Women and Light & Wonder, marking the beginning of a series of live global events, aimed at developing leadership within the company. The goal is to “further empower our female Creators at the Manager, Senior Manager and Director levels and drive progress in our diversity, equity and inclusion efforts by amplifying the representation of women on our global teams”.

But it is not "just" a female issue. Alongside the women's leadership programme, the company has brought together over a hundred of its leaders from around the world to deepen the group's multi-platform strategy, strengthen the game plan, further strengthen connections within the organization and – perhaps most importantly - learning from each other. All under the aegis contained in the hashtag #WinAsATeam. The best people help make the best games. Words of wisdom.

THE MOMENTUM OF THE ITALIAN MARKET - Even in Italy the group's business are going grandly, with Light & Wonder which, in addition to playing the role of undisputed leader on the market, continues to proceed very fast, with new games and services for its customers. Perhaps among the most interesting news just announced by the group is the launch of the new PlayZido products, now fully operational in Italy, representing what the company describes as "another huge milestone", bringing for the first time the roadmap of diversified and innovative games of the PlayZido brand on the Italian market. With the launch of the first games already taking place on the GoldBet and Lottomatica casinos and the upcoming arrival also on the Sisal lobby.

But that is not all. Yes, because among the most awaited news on our market there is another important debut, always by Light & Wonder. This is the new Chicken Gems slot, produced exclusively for the Italian market, by a female creator (speaking of women...), Daniela Discendenti, content specialist at LnW, in the content team led by Robert Procter, VP game development at Light and Wonder. With this video slot, whose debut will be at the beginning of the year, the company is ready to bring new excitement to players in the online universe.
Chicken Gems offers simple and seamless gameplay. It features five chickens, named Lisa, Chicca, Rosina, Nella and Nina, who promise to quickly become players' favorite characters, dropping precious "jeweled" eggs in the slot reels, bringing excitement with every spin. Functioning as game modifiers, chicken eggs trigger a number of features, including Walking Wilds and Respins. Players also have the chance to discover their own golden egg, by landing Rosina's Mystery Egg, offering winning potential, up to 170x.
It is therefore a slot that returns to the roots and aims to entertain the player without overwhelming him. The new game promises to soon become highly popular among our audience, as Light & Wonder aims to further perfect its Italian roadmap and beyond, while continuing with its omnichannel content strategy, bringing new gaming experiences to its partners, in Italy as in the rest of the world.

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