Eag: partnership agreements with the main media in the sector are coming
Eag president Martin Burlin says one of the central planks of the new strategy is to establish partnerships with the media to help build its profile in relevant international markets.
Written by Redazione
Eag, recognised for being the world’s only trade exhibition to provide a platform for innovators and buyers from both the amusements and the low-stake gaming sectors is expanding its global reach completing partnership agreements with leading business-to-business media channels including Gioco News.
Explaining the strategy, Eag chairman Martin Burlin said: “Following Covid we have been focussed on rebuilding confidence in live events alongside the recovery in international travel.
“Eag 2023, which was the first to be organised by new Eag show director Nicola Lazenby, achieved a 36 percent year-on-year uplift in attendance and with that a strong platform from which to achieve future growth.
“One of the central planks of our strategy is to establish a series of progressive media partnerships in order to help build the Eag profile across relevant international markets. We plan to grow further the community of Eag media partners as we get closer to the show going live.”
The 4,000+ operators expected to attend the 2024 edition of Eag, Expo (16 – 18 January, ExCeL, London) will have the opportunity to access the very latest product launches and innovations from over 100 leading brands, share insights and experiences with industry colleagues, learn more about the implementation of the White Paper recommendations, keep up with developments impacting social responsibility courtesy of the Safer Gambling Hub, celebrate industry excellence at the bacta Annual Awards and participate in EAG’s business-centric seminar programme.