Not just gaming, from SiGma a foundation at the forefront of volunteering

04 November 2023 - 10:26

Sigma presents its SiGma foundation, committed to supporting underserved communities and at the forefront of volunteering. ​

Keith Marshall - SiGma foundation © SiGma World

Keith Marshall - SiGma foundation © SiGma World

Welcome to the SiGma Foundation! As the philanthropic arm of SiGma Group, our mission is to empower underserved individuals and communities around the world through fundraising activities, charity work, education programs, and skills training. Take a moment to learn more about the impact we’re making. Together, we can create transform lives for the better and forge a lasting legacy of positive change. The SiGma Foundation is a registered member of the Commissioner for voluntary organisations.


A PHILANTHROPIC ARM OF SIGMA GROUP - With the world in dire need of philanthropy, the SiGma Foundation is leading the charge. As the philanthropic arm of the SiGma Group, the Foundation is dedicated to supporting those who are most in need.

The SiGma Foundation was founded in 2019 by Keith Marshall, Austin Cachia and Eman Pulis, founder of SiGma Group, with a mission to make philanthropy more participatory and engaging. Keith, who is known for his boundless energy, has dedicated his life to making a difference in the lives of thousands of people through various expeditions across the globe. With a fun and engaging approach to fundraising, the Foundation prioritises supporting underprivileged communities through active giving and aims to create meaningful impact in the world.


FUN AND ENGAGING APPROACH - With a fun and engaging approach to fundraising, the Foundation prioritises supporting underprivileged communities by selecting the most feasible and deserving projects from a range of excellent proposals presented to it each year. A perfect example is the 3-in-1 school built by the SiGma Foundation in Bonga, Ethiopia, which was inaugurated only last January. The project made use of over €300,000, funds raised throughout several of the Foundations fundraising events.

Great ideas require funding to not wither on the vine. The SiGma Foundation invests significant time and effort into organising and executing fundraising events, such as hikes across Malta, Spain, and other locations, as well as art auctions, bake sales, whiskey tastings, and other creative initiatives to raise funds for their causes.

The money we raise funds our many projects, thereby supporting communities in need and often aiding other charitable organisations. Contributors can aid the Foundation through sponsorships, donations or active participation in one of our many events.

“It’s not necessarily about money,” Keith is fond of saying, calling to arms anyone with some time and energy to spare. “We all have the power to enrich the world, and the smallest contribution is just as precious.”


DRIVING THE ORGANIZATION TOWARDS EXCELLENCE - Our initiatives are firmly founded in education, offering both financial support and opportunities for learning new skills and becoming self-sufficient. We believe education is crucial in ending poverty and that our focus should be on building people, not just buildings. Beyond financial aid, we prioritise bringing education to those most in need, such as providing laptops to families during Covid, and funding educational facilities at a horse farm in Gozo.

Finally, the Foundation is directed by a team fully committed to driving the organisation towards excellence, with special attention given to transparency and responsible use of funds. Alongside Cpo Keith Marshall, directors Austin Cachia, John Vella and Matthew Spiteri, work tirelessly to ensure that every donor and associate is valued and that funds are used effectively and efficiently.

With various parts of the world in turmoil, it’s clear that we must come together to turn compassion into action and create a world where every life can thrive. Let’s join hands and make a difference today.

UPCOMING MISSIONS AND FUNDRAISING EVENTS - Mission: The G.L.O.W Campaign: The SiGma Foundation’s G.L.O.W (Give little ones wings) campaign is a novel initiative aimed at supporting underprivileged children worldwide in overcoming various challenges.

The G.L.O.W Campaign is a distinctive opportunity for the SiGma Foundation to make a positive impact in the lives of these children and give back to society. By supporting this initiative, partners and clients will not only contribute to a good cause but also associate themselves with a socially responsible and philanthropic undertaking.

G.L.O.W Mission 1 – Supporting children in Colombia with Cleft Lip and Cleft Palate. The campaign’s inaugural mission, financed by the proceeds from CSR packages, will focus on aiding children in Colombia with Cleft Lip and Cleft Palate.

The campaign will centre around the SiGma Foundation’s on-ground operations in Colombia, which will entail a four-day trek through the Amazon called the Lost City Trek scheduled for December 2023. The aim is to assist these children in rebuilding their confidence, boosting their self-esteem, and restoring their smiles.

The Foundation has partnered with Premium Care Kids to execute this initiative, with each operation costing around €800. This venture is intended to assist more than 120 children.

Mission: The Women empowerment project, Bonga, Ethiopia. The SiGma Foundation is proud to be partnering with the Catholic Vicariate of Jimma Bonga, Ethiopia to launch the Women empowerment project.

Our goal is to establish a state-of-the-art skill development centre that will offer training in areas like IT, culinary skills, hairdressing, sewing, and embroidery.

The Women empowerment project has an estimated cost of €710,321.67, with €200,000 pledged by the SiGmaFoundation. To reach this goal, the Foundation will be hosting various fundraising events and collaborating with other partners who share the same vision.

Fundraising: Camino de Santiago – April 2023, September 2023. The SiGma Foundation is teaming up with Brown’s Group of Pharmacies to embark on another Camino de Santiago expedition. The Foundation is currently training its members for the upcoming April expedition, which will be their fourth trip in less than two years. Anyone from within the iGaming industry is welcome to join any of the weekly training treks. See video.

The Foundation has plans for a fifth expedition in September 2023, with a goal of bringing 30 people along. The funds raised from these expeditions will be used to refurbish an existing school in Bonga and build a new wing. The inauguration of the new wing is scheduled to take place towards the end of 2023.

Fundraising: Mount Toubkal – May 2023. Trekking up a mountain is not just about the destination, but also the climb. In line with Cpo Keith Marshall’s philosophy of “active philanthropy,” the journey aims to provide spiritual fulfillment and growth for all participants, in addition to raising funds.

This isn’t the first mountain climb that the Foundation has taken on, as Keith previously led an annual “Kilimanjaro Challenge” series beginning in 2004. The team successfully summited the highest free-standing mountain, reaching an altitude of 20,000 feet and raising €1 million for various causes in Ethiopia and Kenya.

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