The Uk's Professional Basketball League Partners with Sportradar
Today, the British Basketball League (BBL) are pleased to announce the appointment of Sportradar as their preferred betting data partner for the 2014/15 Season.
Written by Redazione
This exciting development for the League will see BBL fans benefit directly from the partnership with Sportradar committing to increase the number of games covered this season by BBL TV from its previous 30 to 45.
The British Basketball League, often abbreviated to the BBL, is the premier men's professional basketball league in the United Kingdom representing 13 teams from England and Scotland. The teams compete for the national title during the regular season and post-season Play-offs, as well as for the BBL Cup and the BBL Trophy.
Sportradar are the world's leading supplier of sports and betting related data. The brand are experts at understanding and leveraging the power of sports data and digital content for its clients around the world, providing cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.
Commenting on the partnership, the League's Commercial Director David Leyden Dunbar said: “This is such a positive news story at the beginning of the 2014/15 Season, where we've been able to deliver a partnership which all BBL fans can benefit from instantly. This season we've strived to improve BBL TV's output but the addition of 15 extra live games has only been made possible through Sportradar's investment and support.”
Sportradar’s Managing Director Data & Licensing, Johannes Ranke had this to add: “The British Basketball League is such an exciting league, with teams from Glasgow down to Plymouth and one that a lot of the up and coming talent of the UK look up to. The opportunity to help in the development and growth of UK basketball is an exciting one, and we are proud that our partnership will see the league’s channel broadcast 50 % more matches than it did last season”.