European Commission funds betting industry backed player education project
The joint EU Athletes and regulated betting sector’s pioneering player betting integrity education programme has received a huge boost in funding from the European Commission.
EU Athletes programme is backed by the private betting sector trade bodies, the RGA, EGBA and ESSA, which between them will also commit additional funding on top of what has already been committed by the European Commission.
Jean-François Reymond, General Secretary of EU Athletes, welcomed the European Commission’s decision, stating: “This is the second allocation of significant funding by the Commission to this project. It’s a recognition of the success of our partnership with the betting sector. It will allow us to improve our education tool set, enhance our outreach programme directly to players and also increase the visibility of the #PROtectIntegrity campaign. Players associations are in the front line to preserve the integrity of sporting competitions in Europe.”
EU Athletes will now set about developing and implementing a range of new and existing tools to communicate its 5 key concepts: know the rules; don’t bet on your sport; be careful with inside information; fixing any part of a match is a serious offence; and report anything suspicious. Of particular interest is an exciting new social media campaign #PROtectIntegrity specifically designed to help EU Athletes to expand the project to new sports and countries and target larger audience.