SBWA+ 2023: Day Three - Powering the Future of West African Gaming

28 August 2023 - 13:13

Day Three of SBWA+ 2023 dawned in the vibrant city of Lagos.


The day commenced with a surge of energy as attendees gathered for registration and coffee, ready to dive into the final day of enlightening insights and networking opportunities. 

The stage was set with opening remarks by Oyeneye Seun, COO of Starbet, underscoring the significance of the day's discussions. 

Kicking off the series of thought-provoking presentations was Olalekan Yusuf Kolade, who delved into the rise of mobile gaming in West Africa, providing insights into the opportunities and challenges of the market. Following this, Ahmed Olawale Jokotoye, took the stage with a captivating discourse on the prospects of retail gaming in the region, prompting a lively exchange of questions from an engaged audience. The spotlight shifted to a fascinating presentation by Francis Ifie, who delved into the intricate realm of mitigating CPA's detrimental effects on the marketing funnel.

After engagement flourished in a networking lunch break, industry experts Adefisoye Stephen, Alexander Ezekial, Momo Alhassan and James Torvaney then shared their insights on attracting foreign investment. This dynamic exchange of perspectives not only illuminated the strategies for enticing international iGaming investment but also emphasised the potential of the West African market.

After a successful networking lunch break, moderator Oyindamola Michaels, and panellists Ahmed Olawale Jokotoye, Johnson Adewale FOYE, and Lanre Wali, explored the nuances of customer retention strategies. Our experts expounded on sustaining customer loyalty in the increasingly competitive arena of West African iGaming.

The afternoon’s sessions seamlessly transitioned to exploring effective localisation strategies to customise iGaming experiences to West African markets. Featuring insights from panellists, Oyindamola Michaels and Samuel Ndem, while the discussion was moderated by expert Ahmed Olawale Jokotoye. The event's dynamic energy carried forward with another riveting discussion on cultivating the presence of poker in the African landscape. This panel featured Chioma Ugoji, Chebli Chebli, Manal Nassar, Yahaya Maikori, and Adetoun J. Adeyemi.

As the day concluded, Oyeneye Seun, COO of Starbet, delivered closing remarks, reflecting on the event's buzzing success and the invaluable connections forged. 

As SBWA+ 2023 came to a close, our esteemed guests eagerly anticipated the highlight of the evening - The SBWA+ Freeroll Networking Poker Tournament, proudly sponsored and hosted by THE CARDROOM. To conclude Day Three, participants enjoyed refreshing beverages courtesy of Glenfiddich and craft beer from Bature Brewery. Both sponsors added a delightful touch to the sense of camaraderie built over the event, extending their support by offering surprise gifts to the event's winners. This marked the end of a transformative journey at SBWA+2023 in the heart of Lagos, the epicenter of innovation.

Don’t miss out on the opportunity to attend another electrifying and game-changing SBWA+ event next year. With dates set for 21 - 23 August 2024 in Lagos, Nigeria.

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