Atrax Fair is ready for its eleventh edition. The Turkish gaming fair will take place at the Istanbul Fair Center from today, 11, to 13 January. It is a fair that represents an international business platform that brings together players in entertainment, amusement and recreation industry from all over the world.
The first keyword of this edition is growth. A significant growth, as underlined by Nergis Aslan, president of the board of directors of Tureks International Fair Organization, the company organizing the event, this year the fair will expand to 5 pavilions, compared to 3 in the previous edition. Spaces that will host an exhibition divided into thematic areas such as Vendist, Fens&Fits, Aquafun, Premo, making the fair more attractive and offering a visitor-friendly, easily accessible and more efficient exhibition.
This year, in particular, the fair records a growth of 70 percent by adding two pavilions, which will attract a greater number of participants thanks to a wider range of products on display, greater business potential and the possibility of creating a greater number of synergies, always in the name of innovation.
Focusing precisely on innovation, the expo will focus on playgrounds and children's physical activity. The design of urban areas such as children's playgrounds, activity and sports zones is currently among the key issues for the entertainment sector. This is also why the Atrax 2024 fair will focus more on the segments of playgrounds and sports equipment for urban social areas.
But Atrax Fair is not just an event where products are presented. The event also offers many opportunities for industry professionals to exchange ideas and network, as the event aims to contribute to the development of the sector. And it will also do so through seminars, conferences and collaborative events on the latest trends and innovations in the entertainment industry, live presentations of various products and services, practical and educational workshops.
Among the significant innovations is certainly the Atrax Happy Cities & Happy Society platform, which focuses on creating sustainable, human-centric cities that make their residents happy. Entertainment and social spaces in cities have a clear impact on how we feel and produce happiness effects. Sustainable and people-friendly cities make their citizens happy to live in them. Positive memories are the basis for feeling connected to a place. Urban areas can be designed in such a way as to promote activities and furnishings that support physical and psychological health, the need for sport, entertainment and socialization. This is why Atrax 2024 fully addresses the topic from urban planning to the design of public space, entertainment and playgrounds, social and sports facilities and facilitates contact between the sector and local government administrations, the public and universities.
Also the moment dedicated to the Attraction Star Awards, the awards ceremony for excellence in the attractions, events, parks and recreation sector is very interesting. It includes cities and municipalities, hotels, shopping centers, but also companies, event organizers, investors and companies in the sector in the different categories. An important moment not only because it highlights the contributions of individuals and organizations in the interest of the industry, celebrating successful projects, but above all because it is a gateway to competition on a global level, pushing companies to always design better projects.