Atrax is making an assertive start as of the first quarter of the year for the exhibition, which will take place between 30 January - 1 February 2025 to bring together the prominent names of the amusement, park and recreation industry. Atrax, which reached 85% occupancy rate in the first quarter of the year, is preparing for a very exciting event to keep the pulse of the sector.
Augmented Reality and Extended Reality Trends to be Presented to Professional Visitors
The amusement industry continues to meet expectations in terms of increasing customer experience by adapting quickly to the technological trends that affect the world. Amusement industry manufacturers who want to increase interaction in the attraction experience continue their preparations to bring together the latest trends in augmented and extended reality technologies with professional visitors at ATRAX. With roller coasters powered by augmented reality technologies, users will feel the virtual environment in the most realistic way and increase their adventure experience, while the augmented reality technology developed for sports competitions will provide customers with an atmosphere as if they were inside the stadium.
ATRAX continued its overseas promotional activities with the SEA Exhibition organized in Saudi Arabia.
Atrax Expo, the biggest meeting point of the amusement industry in the region, took its place at the Saudi Entertainment and Amusement (SEA) Expo organized in Saudi Arabia. Tureks International Fair Organization, which also participated in Deal Show (Dubai) last April, continues its overseas activities without slowing down in order to increase the volume of exhibitors and visitors of ATRAX Expo. Atrax officials gave information to exhibitors and visitors about the potential and benefits of Atrax exhibition and also played an active role in increasing the awareness of the exhibition by visiting exhibitors at their booths.
The Biggest Meeting of the Amusement Industry in the Region
Istanbul Expo Center is preparing to host Atrax, the biggest gathering of the amusement industry. Atrax, which will be organized for the 12th time this year, is the most comprehensive event in the region. Exhibitors and visitors from Turkey and neighboring countries are preparing to meet under the roof of Atrax to discover the latest innovations and trends in the sector.
At the Atrax Exhibition, visitors will have the opportunity to explore the products and services of hundreds of companies from theme park equipment, virtual and augmented reality applications, children's playgrounds, water parks, sports equipment, game halls, thematic parks and many more. Panels and conferences will also be organized within the scope of the exhibition, where important names in the sector will take part as speakers.
Expanding Volume of Atrax: More Events, More Exhibitors in 6 Halls This Year!
This year's exhibition will host exhibitors in a larger area and with richer content compared to last year. With events in 6 different halls, it aims to offer a more comprehensive experience to its visitors. With this expansion, there will be more chances to discover the latest trends in the industry and connect with unique opportunities. In addition to the amusement equipment, which is the main theme of the Atrax expo, AQUAFUN, which brings together the pool, spa and wellness sectors, OUTDOOR LIVING, organized for the landscaping, garden products, garden furniture and tiny house sector, and VENDING SHOW, organized in the vending products, coffee machines, food and beverage machines sector, are aimed to increase the scope of the exhibition.