Barton (Igb): 'IGb Introducing will help facilitate thousands of at-show meetings’

10 January 2023 - 13:20

The organisers of iGb Affiliate London announce the launch of iGb Introducing, a new at-show initiative which has been created to help facilitate meetings.

Written by Redazione
Naomi Barton, Portfolio Director responsible for the iGB events brand

Naomi Barton, Portfolio Director responsible for the iGB events brand

The organisers of iGB Affiliate London (8th – 11th February, show open days 9-10 February, ExCeL London) have announced the launch of iGB INTRODUCING, a new at-show initiative which has been created to help facilitate thousands of meetings across two days of the sector-leading show. Open to all show stakeholders iGB INTRODUCING is designed to physically connect all attendees, exhibitors, sponsors and suppliers who are active in the igaming affiliate space, live at the event.

Explaining the background to and purpose of the initiative, Naomi Barton, Portfolio Director responsible for the iGB events brand said: “iGB INTRODUCING is  a considered response to the findings of our post-show research conducted amongst stakeholders attending the 2022 show. From our perspective research is all about identifying gaps and then providing creative solutions to meet the needs of our customers. The independent research which was conducted by Explori found that whilst iGB Affiliate London scored extremely well with visitors and exhibitors alike there was a need to help facilitate and encourage new connections and relationships. 

“Whilst nearly 7 out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London there is significant appetite for more connections to identify products, solutions, industry trends and establish new business relationships. The Journey of Connections will start in mid-January using the Swapcard App and culminates onsite courtesy of the iGB INTRODUCING networking hub and the numerous business and social networking events which are a central part of the iGB Affiliate London experience.”

The simple four step process involves (1) Completion of an online profile on the official Swapcard Show app (2) Select meeting targets using the online filters and contact lists. (3) Review and accept on-site meetings and then (4) Meet connections in the signposted networking areas at show. Participants can click here to join the list for iGB INTRODUCING. The App will go live in mid-January when those registered to iGB INTRODUCING will be contacted by a dedicated member of the iGB Affiliate Customer Success team to support and help generate onsite meetings.

Looking ahead to February’s event Naomi Barton added: “The 2023 edition of iGB Affiliate London will be the biggest on record and as the show continues to grow it’s imperative that we help visitors and exhibitors by providing curated networking opportunities which connect the numerous audiences whose support has helped to make iGB Affiliate London the pre-eminent global live event in the igaming affiliate space. iGB INTRODUCING is part of that ongoing commitment.”

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