Cazorla (Altenar): ‘Sbc is an opportunity to connect with industry leaders’

Altenar, sports betting service provider, is at Sbc Lisbon to showcase its latest innovations. There is great excitement about this new location where the company is present with its booth. About it, the Sales Manager Alejandro Cazorla explains: “We will be showcasing our innovations, including the bet boost tool, weekly ganagol/toto games and the rewards manager feature. The event is a great opportunity to connect with industry leaders and enthusiasts and we are excited to show how these new features can enhance the sports betting experience for users. The bet boost tool is generating a lot of interest and we have a video in production to highlight its main features, which will be shown on a screen at our booth. There will also be one of our self-service betting terminals, which guests can personally try”

Among the latest actions carried out by Altenar also stands out the partnership with Sccgms. Cazorla adds that this cooperation “marks a significant milestone in our journey to bring our innovative solutions to a wider audience in the US market. It is an exciting partnership, combining the extensive experience and knowledge of Sccg managed services in managing gaming operations, iGaming and sports betting with our innovative sports betting solutions. Sccgms offers to operators turnkey technology and operational support to develop their sports betting offerings”.

As for Italy, in September there is "the restart of the major championships and for this reason we tend to approach the player with the proposed innovations. Altenar offers some kinds of bets called micro betting in live, and this begins thanks to the partnership with the micro-betting supplier Kero Gaming, thus giving users an unprecedented level of involvement. The company, engaged in developments on various fronts, such as Ai and new features, has foreseen an increase in live streaming events. Furthermore, the Italian team is working with Adm to adapt the bets offer with a view to the new tender that will allow its concessionaires to be ready and competitive".