Operators attending the 2025 edition of EAG (ExCeL London 14-16 January) which will include the launch of the co-located London Casino and Gaming Show and the Social Immersive Entertainment Expo will have access to the latest product innovations and insights from a total of 96 exhibitors occupying 100 stands and 4,958 sqm of space.
The growing international appeal of the London show has seen it attract exhibitors from across the world including games creators and suppliers from Argentina, Australia, Belgium, China, Germany, Hungary, India, Italy, Netherlands, Poland, Slovenia, Sweden, Taiwan and the UK.
Looking ahead to the exhibition which will be his last as Chairman of EAG Expo before handing responsibility to former Bacta President, Nick Harding, Martin Burlin said: “I am delighted to confirm that the 2025 edition of EAG Expo will be the biggest since we launched. The Social Immersive Entertainment Expo (SIE) and the London Casino and Gaming Show will sit alongside EAG as a natural expansion, offering important new revenue streams for both operators and manufacturers.
“Once again, the show will be packed with innovation. Research conducted prior to the 2024 edition showed that exhibitors were planning in excess of 1,000 product launches at EAG a figure which underlines the scale of the opportunity for operators to use EAG to source the very latest products and keep their customers entertained.
“Whether EAG visitors are interested in children’s rides, simulators, gaming machines, roulette wheels, jukeboxes or augmented reality EAG is all about innovation across the various out of home entertainment sectors. In many ways the show is the perfect way for operators of all sizes to start the business year.”
As well as providing an opportunity to source the very latest products and technologies impacting out of home entertainment, EAG Expo will also feature a comprehensive seminar program outlining the latest industry thinking.
The SIE seminar programme will include sessions focussing on the emergence of free roaming VR hardware, and an exploration of new generation VR including the emergence of XR attractions in the sector, and an overview of the eSports scene, including an analysis of how operators are applying systems to the business mix.
As part of the EAG experience and timed to mark the launch of the co-located London Casino and Gaming Show, EUROMAT, Bacta’s sister trade association, is holding a seminar entitled Creating a Compelling Customer Experience drawing on the experience of operators across Europe who will outline the most constructive ways to enhance the customer experience.
The Bacta EAG Seminar Program includes the Pub Summit which will provide a focus on the importance of machine income to the sector and a seminar dedicated to safer gambling organised by Better Change and entitled Positive Play: Safer gambling for people who enjoy gambling’.
Featuring over 1,000 product launches EAG provides a window on all aspects of the dynamic out of home entertainment industry. For more information and to register for EAG Expo 2025 visit: www.eagexpo.com