Kick off for SiGMA Asia Summit 2024, announced edition 2025's dates

10 June 2024 - 10:04

Spectacular kick off for SiGMA Asia Summit 2024, celebrating a decade of excellence

Written by Redazione
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Marking the commencement of the SiGMA Asia Summit 2024 with a flourish, Master of Ceremonies, Mark Borg, laid the groundwork for an enriching exchange of knowledge and networking opportunities. 

The SiGMA conference was officially inaugurated under the leadership of Eman Pulis, the founder of SiGMA. Alejandro Tengco, the Chairman of the board, played a significant role in the proceedings. The ribbon-cutting ceremony, marking the official opening of the conference, was performed by Eman Pulis, Alejandro Tengco and Neil Shih, Managing Director of SiGMA Asia (photo above). Their collective efforts set the stage for what promises to be an enlightening and engaging conference.

Behavioural design elements significantly increase player engagement by creating intuitive and enjoyable experiences. Key metrics for measuring engagement include player retention rates, average time spent in the casino, and customer satisfaction scores. Crystal pointed out that understanding and respecting cultural differences is crucial for designing casinos that resonate with local players.
With a mantra of global expansion while maintaining localisation, SiGMA grew from a single conference in Malta pre-COVID to eight worldwide conferences, providing opportunities for companies in the casino sector.

Shaping tourism in the Philippines through key market identification
Maria Margarita Montemayor Mograles, (photo on right), the COO of the Philippines Tourism and Promotions Board also made a significant contribution in her keynote. She spoke about the importance of creating experiences that truly matter in the tourism industry.
She said that the Philippines Tourism and Promotions Board has identified 13 key markets, each generating approximately 100,000 visitors annually. These markets include South Korea, Japan, China, Singapore, Malaysia, Taiwan, Hong Kong, India, USA, Canada, United Kingdom, Germany, and Australia.

The opening of the SiGMA Asia Summit was brought to life by a group of outstanding performers from the Cagayan Economic Zone Authority and Tourism Promotions Board Philippines (TPB), (below), who sponsored and orchestrated a captivating display of the vibrant local culture. This performance brilliantly offered attendees a glimpse into the rich heritage and lively energy of Manila, Philippines, truly encapsulating the city’s spirit.

SiGMA Asia has announced that it will hold next year’s event in Manila between the 1st and 4th of June, 2025. The agenda will include a pre-event party on the 1st, followed by the prestigious SiGMA Asia Awards ceremony on the 2nd. The conference and expo runs across the 3rd and 4th – taking place once more at the SMX Convention Centre in Pasay, Manila.

This will be the third event to be held in the Philippines, following SiGMA Asia’s inaugural launch back in July 2023, and will see a 40% increase in footprint, with a number of new areas included in the floorplan.

The second day of the SiGMA Asia summit is currently underway at the SMX Convention Centre – Manila’s largest expo venue, where over 350 speakers are discussing the challenges and innovations shaping the future of Asia’s gaming and emerging tech markets, and 250+ exhibitors make up a bustling, 2-floor expo.

Tonight: The SiGMA Official Party 
SiGMA’s official party is back, and we’re pulling out all the stops to make this a night like no other. Our musical lineup for the night is off the charts, featuring musical duo Savage & SHÄ“ join DJ JJoy and Oshien Zuky. For entrance, please present your badge, wristband, or ticket at the door. Open to all ticket holders.

SiGMA Asia to hold a retreat in South Korea
SiGMA Asia has announced that it will hold an iGathering retreat in Incheon, South Korea, this August. The VIP guest experience, which is supported by K36, will include two nights at Inspire Entertainment Resorts’ beautiful new integrated resort, as well as a full agenda of networking and conference activities.

This exclusive invitation includes airfare and two nights accommodation at the luxury Inspire resort. 

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