Malta queen of casinos

23 May 2023 - 09:23

In May, 23-25, space for the CasinoBeats Summit, scheduled at the InterContinental Hotel in Malta.

Written by Michela Carboni

The world of casino games takes center stage in Malta from 23rd to 25th of May, with the CasinoBeats Summit, scheduled at the InterContinental Hotel.

Dennis Algreen, Marketing Director at Sbc, the company promoting the event, underlines: “It is the ultimate event for all things casino! Whether you're a senior decision-maker or a rising star, this is your chance to meet the game developers behind the hottest titles, the creative minds driving casino teams, and the engaging streamers captivating audiences with their content.

Our main goal is to host an event that celebrates the casino industry by highlighting its fun and geeky elements and creating immersive experiences for our attendees.
Among some of the event highlights, we have an exciting lineup of workshops on Seo and Ppc strategies, understanding Gen Z, tackling payment industry pain points, and fostering inclusive workspaces. I would not miss the Seo Trilogy series hosted by Ivana Flynn, Seo Director of ComeOn Group, where you can ask our panellists about technical Seo, marketing strategies, and launching in new markets.

We will also have several game studios presenting their innovative slots in our Game Innovation Zone on the exhibition floor, followed by a live audience vote. They'll get to pitch their products to our esteemed panel of judges, and the winners (determined by a 50/50 vote from the audience and the judges) will receive the coveted Game Innovation Spotlight Award at the CasinoBeats Game Developer Awards ceremony, celebrating the best of the best in the industry.”


What topics will be covered?
“The event is tailored for a niche audience, so the focus is on all things related to the casino industry. Our conference tracks will delve into various topics, including designing casino slots, product development, game mathematics, game mechanics, and creating immersive experiences for players. Attendees can expect to interact with tech experts, Ctos, product managers, heads of casino, Ux/Ui designers, and game developers who are passionate about the specifics and intricacies of this industry and have a unique approach to discussing these subjects.

In addition, we have a dedicated 'Global Casino' track spanning across the two-day event, providing in-depth insights into markets of interest such as Malta, the Uk, Spain, Italy, the Netherlands, Sweden, Germany, the US, and Ontario. One of the highlights of our conference agenda are the roundtable discussions that facilitate direct conversations with industry leaders who specialize in regions such as Africa, Latam, Japan, and other countries.

Furthermore, we have special tracks dedicated to affiliate marketing, providing affiliates with a platform to voice their pain points, share strategies, and discuss leadership topics.
It's no secret that Sbc's conference agendas are leading in this industry, and this is because we carefully select our speakers to only include the best names out there. We are going to host over 160 experts on our stage, and believe me, they are the powerhouse of this industry.”


Based on your observations, where is the casino industry headed?
“It's a thought-provoking discussion, and providing a definitive reply is challenging.
One of our panels at CasinoBeats Summit encapsulates it perfectly for me: while traditional fruity slots remain popular, despite the influx of new game releases, the question is how our industry can continue to innovate and deliver a better player experience. Looking at successful implementations in other industries, such as video games, and leveraging data and feedback from casino players can provide valuable insights. The growing popularity of streamers is a clear indication that the casino industry is closely intertwined with the entertainment industry. Players are becoming more sophisticated and demanding personalized experiences. I believe our panellists will shed light on the evolving landscape and serve as a source of inspiration for our attendees.”


What networking events are you planning for CasinoBeats Summit?
“Undoubtedly, CasinoBeats Summit offers ample networking opportunities throughout the event. In addition to the general networking environment, Sbc has planned some exciting networking events to enhance the overall experience.

Lastly, our Official Closing party at Hugo's Infinity will provide another opportunity to catch up with old friends and forge new partnerships in a friendly setting. Additionally, we'll have the CasinoBeats Summit Game Developer Awards ceremony, which is really the culmination of the event - but bear in mind that a separate ticket is required for this event.”



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