Rilix rolls into the Social Immersive Entertainment Expo
First-time exhibitor Rilix is set to make a strong impression at the Social Immersive Entertainment (SIE) Expo, where it will showcase the Rilix Coaster – a plug-and-play VR roller coaster simulator designed to deliver a thrilling ride experience from a compact footprint.
What sets the Rilix Coaster VR Simulator apart is its fully unattended operation, reducing operator overheads, combined with a library of 16 exclusive VR coaster experiences developed entirely in-house. The attraction synchronizes sound, vibration, and wind effects to create a 360º immersive ride that draws crowds and encourages repeat visits.
Already operating successfully in over 25 countries, the Rilix Coaster provides a consistent ROI for operators in FECs, amusement centers, and leisure venues worldwide.
Visitors to SIE Expo will experience firsthand how Rilix is redefining immersive entertainment through smart, accessible technology built for today’s demanding attractions market.
Looking ahead to the London Show, Rilix President Jim Wyatt said:
“We are all very excited to exhibit at our first London Show! Rilix has been a premier seller of unattended VR in South America and North America, and following our launch in Italy in 2025, EAG is a key part of our strategy to expand distribution throughout Europe. We’re looking forward to fostering strong partnerships and working together to grow the industry.”
Rilix discovered the Social Immersive Entertainment (SIE) Expo while exploring trade show opportunities to support its international growth strategy. The event’s reputation and focus on the leisure and attractions industry made it the perfect platform to introduce the Rilix Coaster to a broader European audience and build partnerships with key distributors, operators, and FEC owners.
At EAG 2026, Rilix aims to build new partnerships, showcase the profit potential of unattended VR attractions, and connect with operators seeking to elevate the guest experience and maximize revenue.
The wider EAG Expo continues to establish itself as an international showcase for the latest innovations shaping the future of entertainment. Within two weeks of registration opening, organizers had received applications from professionals representing 22 countries, with a focus on growing the event’s international participation, which in 2025 accounted for 14 percent of the total.
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