Success in 2023 opens new horizons for GAT events

15 September 2023 - 09:59

Gat Showcase Bogota registered businessmen from 17 countries and one thousand three hundred registrations of national operators.

Written by Redazione
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After the third version of GAT Showcase Bogota, held on September 8th, the organization presents a successful balance of this annual meeting of the gaming industry in the capital of Colombia and details important news about the contents of GAT Expo Cartagena next year, on April 9, 10 and 11. 

Exhibitors report excellent results in sales of their equipment, products and services to Colombian operators who, from all regions of the country, came to Bogota with their commercial executives to evaluate the offer and make the last decisions on the acquisition of roulettes and slot machines according to the changes and technological improvements demanded by the market for 2024. In terms of physical casinos, the positive indicators come from Novomatic, Interblock, IGT, Win Systems, EGT, Merkur, BYA Group, Spintec, Inspired, Automated Transactions, Mer Design, Luxur Games, RPCol and Luxur Games.  

GAT Showcase Bogota registered businessmen from 17 countries: Canada, United States, Brazil, Argentina, Mexico, Peru, Venezuela, Paraguay, Uruguay, Honduras, Panama, Costa Rica, Dominican Republic, Spain, Italy, San Cristobal, Slovenia and one thousand three hundred (1,300) registrations of national operators. 

The organizing team highlights the satisfaction of the sponsors, who once again bet on this showroom format with physical advertising at the Sheraton Bogota Hotel and extensive exposure of their brands in press releases, email marketing and GAT social networks, which show a very significant growth in the number of followers, month after month. The companies that sponsored this showcase were Pragmatic Play, BetConstruct, BetPlay, Amusnet, Nuvei, Altenar, Evolution, Gem Solutions and Win Systems.

It is worth noting that during the exhibition, the Mobadoo stand, a specialist in eSports betting, aroused great interest with the demonstration of one of its most successful games: Commandos and Mercenaries.

José Aníbal Aguirre, CEO of Gaming & Technology Expo, comments: "We are especially grateful for the participation of Coljuegos, the gaming regulatory authority in Colombia and mainly for the attendance of its president, Marco Emilio Hincapié to the opening ceremony. His presence and his words have transmitted to the exhibitors and the public present, a message of trust, transparency and clear objectives, which we are sure will result in a growth of the legal operation of games of chance in the country and, therefore, in the contribution of Coljuegos to the national budget, in favor of the health of Colombians. Likewise, I highlight the constant support of the main associations of Colombia: Cornazar, Fedelco, Fecoljuegos and Asojuegos".

After the exhibition, an exclusive reception was held in another area of the venue, with the presence of important personalities of the industry, who received awards from the CEO of the GAT organization, given their invaluable support to the execution of these fairs and events since 1999. 

Launch GAT 25 years looks to the future

In the development of new marketing strategies for the growth of its shows, for the first time, outstanding entertainment talents in Colombia were summoned, including actors, actresses, influencers and journalists from the main radio and television channels. The celebrities came punctually to the event, on a stage prepared with a setup distributed in areas for the performance of an eSports tournament with real gamers, a poker game between celebrities and the simulation of an F1 car race that delighted the participants in a generational integration as an innovative concept for the attraction of new markets in young audiences. 

"It was about starting the celebration of the 25th anniversary of Gaming & Technology Expo, which we will commemorate in a big way on April 9, 10 and 11 next year at Cartagena Las Americas Convention Center. But we wanted to go further, to bring together several generations around the theme of the permanent search for entertainment in the human being. To attract young people to share their interests and new uses of free time, bringing together past, present and future around technology and the GAT brand. Special thanks to Lorena Petersson for her public relations work, which made it possible to have the presence of renowned public figures".

At GAT Expo Cartagena next year, in addition to a technological display in the exhibition of land-based equipment and online platforms, cutting-edge topics that revolutionize the gaming industry in the world will be highlighted. Therefore, within the framework of this large-format fair, GAT eSports will be the protagonist with tournaments and an academic meeting specialized in electronic sports. Likewise, artificial intelligence (AI) related to the entertainment industry will also be a central theme addressed by experts. 

GAT Networks debuted in style

GAT's strategic ally, Nueve Producciones, its team, and journalist and presenter Gladys Buitrago, completed a marathon day of recordings and presentations in real time with some of the protagonists of this commercial showcase, turning social networks into an amplifier of what was experienced at GAT Showcase Bogota. In the following link you can find some of the interviews conducted during the event: 

Unprecedented surprises at GAT 2024

José Aníbal Aguirre, CEO of Gaming & Technology Expo and his marketing team will participate in person at SBC Barcelona to be held next week, an event during which they will promote attendance and participation in GAT 2024 events, continuing with the sales and booking of exhibitors for the fair in Cartagena in April, which has already secured a very important list of confirmations, in terms of booth reservations and sponsorship quotas. 

It is also announced that GAT Caribe, an event that has been held in Punta Cana, Dominican Republic, is moving from the Antilles to the port of Cancun, Mexico, where the Cancun Center has been chosen for the fourth edition of GAT Caribe, to be held on November 27 and 28 next year. The idea is to rotate the exhibition and its complementary components annually through various countries and locations in the Caribbean. The organization will seek to incorporate innovation, digitalization, artificial intelligence and the most relevant advances of the industry with a 'turnkey' stand model to offer games of skill, eSports, metaverse and online gaming platforms and equipment for physical casinos. 

Regarding the event that has been held annually in Punta Cana, it will continue to be held with the GAT Showcase structure on June 28 and 29, 2024. 

Alexandra Hernandez, Marketing Director of GAT, says: "We are very happy with the showcase and events we have been holding in 2023. As we prepare for one show, our clients are contacting us for the next one. GAT Expo Cartagena is a giant magnet for business in Colombia and Latin America. We hope to respond in Barcelona to all those who dream of visiting Colombia and the Caribbean. We have multiple participation possibilities for firms wishing to enter or position themselves in these markets, ample exhibition areas, corporate conference offerings and exclusive sponsorships in stellar networking activities, as well as a complete offer in digital marketing promotion”.

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